Facciamo Invertising?
Advertising -> Invertising
Commercial -> Content
Communication -> Conversation
Push -> Pull
Monologue -> Dialogue
Consumer -> User
Impactful -> Useful
Execution -> Experience
Contact -> Connect
Promotion -> Education
Global -> Social
Aesthetics -> Ethics
Ability -> Responsibility
Shopping -> Sharing
Persuasion -> Permission(Paolo Iabichino)
[youtube CYab2AgXpbc]
Tags: Ability, advertising, Aesthetics, Commercial, Communication, Connect, Consumer, Contact, Content, Conversation, Dialogue, Education, Ethics, Experience, Global, Impactful, invertising, Monologue, Paolo Iabichino, Permission, Persuasion, Promotion, Pull, Push, Responsibility, Sharing, Shopping, Social, Useful Execution, User
3 comments
Tweets that mention Advertising -> Invertising (by Paolo Iabichino) at intoscana 3.0 -- Topsy.com says:
Nov 29, 2009
[...] This post was mentioned on Twitter by intoscana and All About Tuscany, Massimo.d. Massimo.d said: Advertising -> Invertising (by Paolo Iabichino) at intoscana 3.0 http://bit.ly/5mKdco [...]
ElE says:
Nov 29, 2009
ho letto.. ma non ti sembra un pò troppo complesso come nuovo modello del consumo che si basa quindi t. del gusto…
andrebbe un attimo esemplificato..
consiglio
buona gg
Francesco Cuccuini says:
Dec 20, 2009
Ok.
